Before we start selling a product / brand, we always analyze the market place to ensure that we enter the right channel.
Channel strategy is crucial, as we don´t want to minimize the brand value. Availability for the consumer when they look for the products is crucial, as the purchase decision is usually made where the consumer is, not where the product is.
After choosing the right product and the right channel strategy, we develop a strong activation plan.
This will ensure that the consumers awareness increases, and that the product / brand becomes relevant.
The marketing mix is extremely flexible, and we always follow up and analyze our activities, so we learn from development in the efficiency.
We use a lot of resources to find the right product for the requirement of the consumer.
Our main focus is on quality, so the consumer get what they pay for.
We source suppliers and principals from all over the world.