Story of Daniras

It all started when…

The team decided to make a change in the market of fast moving consumer goods (FMCG). For most companies quality products equals increase in prices, and therefore lower quantities. That results in lower quality, lower prices and increase in quantity. At Daniras we believe that high quality and reasonable prices, will give consumers a better quality in life. We develop own products, and distribute products for other manufactures, so we ensure the quality for the consumer. We believe that common trust builds the strongest relationship, and therefore we are happy to discuss a go to market plan with companies entering the Nordic markets. We look forward to meeting you.


The year of growth

  • Agreement entered with MOFT (Mobile Office For Travelers)
  • Aggressive budget to increase sales with 100%
  • Establish legal entity in Norway
  • More new suppliers on the way

New suppliers & Corona virus

  • Agreement with Anycubic 3D and CCTREE
  • New corona virus with a huge impact on the global market
  • First surplus in the company achieved
  • Staff increased with 1 FTE and 5 PTE

New year, new customers

  • SwellPro was established as a brand in Denmark
  • Agreements with Proshop, Elgiganten, and Coolshop
  • Launch of SPRY - the worlds smallest waterproof drone
  • Target of 1+ mio sales achieved

The founding of Daniras A/S

  • Company founded by Rasmus and Peter
  • First full time employee hired
  • Distributor agreement signed with SwellPro
  • First orders delivered in November